Elite Insights - What Marketing Can’t Replace: A Reflection on Relationships and ROI
Marketing efforts don't always show clear ROI in service-based businesses where relationships drive growth. This reflection explores the tension between investing in digital marketing and staying focused on the personal connections that often generate the best clients.
In this episode you will learn:
• Marketing requires significant time and energy from both the business owner and team
• The dream of "automated success" through digital marketing is alluring but often unrealistic
• Kyle Wilson's success building an 8-figure company came primarily through relationships
• Direct ROI (immediate client bookings) is easier to track than indirect ROI
• Personal connections at conferences revealed people silently consuming and appreciating content
• Content keeps you visible while conversation makes you real
• Top client relationships often come from personal connections rather than marketing funnels
• Defining what marketing success looks like is crucial before investing heavily
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Interested in 1:1 Coaching?
Kristin partners with high-performing financial advisors, leaders, and business owners who are ready to lead with more clarity, focus, and intention.
Clients often come to her with a strong vision, but they aren’t sure how to close the gap between where they are now and where they want to go. Many are navigating a season of growth, stepping into expanded leadership, or realizing they’ve outgrown their current systems and ways of working.
They know they’re capable of more and want a strategic thought partner to help them get there; someone who will ask the tough questions, create space to think deeply, and offer a proven process for turning ambition into meaningful progress.
If this sounds like the kind of partnership you’ve been craving, email meet@kristinburke.com to learn more and connect.
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