Episode 91

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Published on:

22nd Feb 2024

91. Padric Scott's Playbook for Financial Growth and Mentorship Influence

Imagine navigating the high-stakes transition from NFL stardom to the pinnacle of finance. That's the extraordinary path of Padric Scott, whose tale of triumph we cover in this episode of Elite Achievement. As the founder of Crossroad Capital Partners, Padric takes us behind the scenes of his incredible shift from athletic glory to financial wizardry, sharing how he applied the skills of pattern recognition and stress testing from the gridiron to the world of wealth management.

Step into the powerhouse mentorship circle that helped shape Padric’s career, including insights from finance legends and lessons on embracing a clear vision for success. Our conversation traverses his early years in banking, likening them to a medical residency, to the establishment of his own firm. His story is a masterclass in aligning each action with ambitious goals, the transformative influence of upbringing, and the vital role of mentorship. For service-based business owners seeking to scale to new heights, Padric’s journey is a veritable map to the summit.

In this episode, you will learn:

  • Lessons in vision, courage, and consistency.
  • Applying gridiron skills to wealth management: Padric’s use of pattern recognition and stress testing.
  • Mentorship insights: Padric’s powerhouse mentorship circle and advice from finance legends.
  • Aligning actions with ambitious goals: understanding the importance of a clear vision for success.
  • Game-changing strategies such as Padric’s 'Michael Jordan effect' for personal branding and service-based prospecting.
  • Lessons on commitment to consistent progress and networking: embrace Padric’s approach for 10x growth.
  • Courage and clarity for greatness: gain inspiration and support for your own endeavors.

Highlights

00:00:00

Achieving Clarity in Career Growth

00:08:03

Building Success Through Clear Vision

00:15:36

Building a Successful Financial Practice

00:26:47

Power of Association and Mindset Shifts

00:33:27

Mastering Mindset and 10x Growth

00:43:18

Maximizing Goal Achievement Through Consistent Progress

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Connect with Kristin


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Breakout Plan

Transcript

Padric: 0:00

Clarity. I don't think people are really clear on what they want. I would honestly say one of my biggest pet peeves is when someone says they want something and they have a certain set of expectations, but their actions don't align. It drives me crazy.

Kristin: 0:18

Hey Goal Achievers, welcome to Elite Achievement, your go-to podcast for service-based business owners who want to achieve their goals and grow their businesses. I'm Kristen Burke, your host and coach, here to help you achieve your goals. Together, let's close the gap between the goals you set and the goals you achieve. Do you want to 10X your business this year? If so, today's guest and my client, patrick Scott, will share with you how he is approaching 10X growth. Patrick is the founder and CEO of Crossroad Capital Partners. He exemplifies the four characteristics of a goal achiever Clarity, confidence, courage and consistency. In this episode, patrick takes us back to the beginning of his practice and shares the courageous decisions he made to live out his vision of being one of the top wealth management advisors and donors at his university. Patrick shares powerful mindset reframes around prospecting and commission that will help all business owners confidently grow their clientele. Get ready to maximize your potential after listening to this episode. Welcome, patrick.

Padric: 1:38

What's going on, KV? How are you doing? It's an honor and a pleasure to be here today. Thank you for having me.

Kristin: 1:44

Thank you for saying yes to this opportunity. As we've been coaching together and working together, I thought I have got to bring Patrick onto the podcast. You have such a big vision and incredible energy. Our listeners are going to take so much away from our conversation today.

Padric: 2:04

Oh man, I appreciate it. It's definitely an honor. I mean, you know you're one of the most successful people I know. You're always, you're a go-getter in every circle. So if you did think of me, it's an honor. So, yeah, let's do this. I'm excited.

Kristin: 2:17

All right, let's do it. So tell us a little bit more about your professional journey of going from the NFL to founding Crossroad Capital Partners.

Padric: 2:29

banking in all seasons. So in:

Kristin: 9:45

What an incredible journey and an incredible story pad. There are so many questions floating through my mind. Let's go. I want to go back. You mentioned you made a statement. You started to visualize this life that you wanted for yourself, and you made this statement. In a year later, your brother said hey, have you ever thought about being a wealth management advisor? How has vision played out in the practice that you're building today?

Padric::

Oh man, it was everything, like you said, to make a statement like that and next year that happens. And even before that conversation, night before, and he didn't know this, but my I told my dad I didn't want to be a doctor. I finally, on December 19th, decided that I was going to tell him because my dad's a dentist and that was kind of the encouragement. So I don't want to be a doctor. You know, I love working with people, I love building relationships and I don't want to be the surgeon who walks in and say, oh life, and I really see you again, unless I see you at dinner. I said this is not the life I want. And so from that, like you said, vision was crucial. And then to really give what the vision was born after he told me to get that subscription to Wall Street and Barons. I came across Barons top 100 advisors and I started studying at LIS and saw the firms they were affiliated with and the masses they were managing. And I came across this guy by the name of Lion Polk who's been like the number one advisor like the last seven, eight years, and I looked at his team, I looked at who's managing, I started reading his story. I was like man, this is possible. And I started looking at how the revenues derived and things like that, and I was like man I want to build that. If I'm going to do this, I want to be one of the best and I want to be on that list one day. And so, as a result, every step I've really made since I started launching my own private firm in partnership with Northwestern Mutual it was simply to now build that thing that would get me there and then beyond, that is the thing that gets me there. My passion is to give back to my university, florida Annum University. It's a beautiful HBCU who just doesn't have the donors. And so I decided as I was studying this I could cry about how we don't have the donors, or I can double down on delayed gratification, sacrifice upfront and become that donor who blesses my school and so many diverse men and women who come through his halls, and that drives me to this day.

Kristin::

That's incredible. I love how you Studied what the top advisors were doing, and did you do that in football as well? Were you studying the top players and like, where did you learn that Mindset to study the best and mimic what it is that they do?

Padric::

I'm a father, you know, really, growing up Model enough attorney, which my dad is a part of also is achievement in every field of human endeavor, and so he would always say, hey, if you're gonna do it, just be the best at it. And then now that was something he planted me early. But my mother and my father together you talking about a dynamic duo I mean, I'm so thankful for the two of them. The way they raised my sister, brother and myself was with like a metric system and you really didn't know what was going on, but it was. You know, hey, the only way you don't get no allowances in this house, I'm, the only money or anything you get is based off your grades, and they didn't give anything for bees, so it was only based off the amount of age you got. So, naturally, like my sister was Validatorian, my brother did super well. I graduated with a 4.6 GPA because, man, I like getting things, and so my mom's one of the top educators. My dad was, you know, one of the top Dennis, and so Seeing them at the top of their game see my sister graduates valedictorian I think the blessing in being the youngest child was I got to see them go and achieve and be around other achievers, and Whereas most people may take that as like pressure, I thought of it more so like as a privilege and in that privilege. It was, man, what a bar I get to. You know. Go out and conquer, and, and from there, that was always watching them. And so now when I started playing football, I didn't have an athlete in my family, so I just started watching the people who was doing it, watching how they did it at a high level, and I went out and mimicked and just started doing it myself and found myself in the NFL as well, 20 years later. So it was always, you know, just forecasting out, seeing to someone who's built it, and I was saying to myself, hey, they did it, I can do it too.

Kristin::

You know we share that in common, that metric system. My dad also used to pay me for my grades and at semester pad I think it was a hundred dollars for an a, it was $50, 50 for a B, and if I got a C, I got nothing.

Padric::

I don't think.

Kristin::

I ever got a C, an occasional B, but I I, much like you, was a great student and because I also like things and I thought Absolutely. I thought that was a really unique approach and his mindset was your job right now is to go to school and learn, and so that's one it he. That's what he wanted to reward me for. And and let's talk a little bit about learning, because you had mentioned as you started your firm you thought I'm gonna go into building my financial practice like medical school. I'm gonna spend the first four years and treat it like medical school and then the next four years like a residency. How did you find the time to study? You have every designation. You just got your masters. How'd you find the time to study while building a really big, robust clientele?

Padric::

clarity. I Don't think people are really clear on what they want. I would honestly say, one of my biggest pet peeves Is when someone says they want something and they have eggs, they have a certain set of expectations, but their actions don't align. It drives me crazy. I think that comes from the football side of me. When people say they want to win a championship, or I would have you know teammates who said they want to go to the NFL, who would skip workouts. I'm like how you gonna skip workouts and have a desire to go to the NFL? And so for me, I've always, you know, as a student athlete who was a, you know, biologist and doing biochemistry and organic chemistry and having to play football on Saturdays, I always had to be a master of my time and, and so I would say it's starting a business out a Warning that I received from an older advisor who was there when I was getting recruited at an event they had a set like this table water cruise. I really didn't realize that's, you know what was going on. So I was like, oh, everyone's here is potentially looking at coming here. Okay, cool, I'm still the show, as I thought I'd have been fun, and you know. Next thing I know I'm really driving the conversation all the older bosses there and size it ends. This guy out of Jacksonville office, recently retired, came to me. He says, son, I'm gonna tell you right now you can be one of the best this company has ever seen. He says but I'm scared for you and that caught me. He says and that is because athletes aren't used to having free time and when you launch your own business, all your time is yours to decide how to allocate it. He says so if you're not clear on your time, I fear all that potential will be wasted. And so, as a result, when I started, a first thing I did you know it looks a totally different today was built out like a prototype, prototypical calendar, something I can follow and live by. And then now what I started setting up was goals for myself. The first goal I went to do was hire. So by hiring an associate, I can now delegate some of the things that I had to do. Before hiring, I looked at things with. You know companies called joint work is contracting labor. I was able to contract teams of other advisors to do a lot of back office work, so by freeing up my time, I could then use that time that I would have been using, like doing all this Processing work, to start studying more. And then now, when I hired my associate, I had a real big team in my eyes. I had, you know, my star original associate, ashley. I had the contracted teams that I was partnering with, but I was still leading some cases. I would just figure out ways to compensate their team and from there it bought the time that I needed to start, you know, with my wealth management certification first, and Then, by the time I started my CFP, I hired our second star associate, my fiancee, valeria. So now I really had two associates going into the second year of my business. I started the CFP journey. I looked at it as like my core education, and so really what it was was being clear and instead of like partying or traveling and really burning the revenue our firm was bringing in, it was reinvesting, doubling down and using that time on weekends and nights to really hone in on a crowd. I wasn't watching you because I was clear on what I wanted, because I played in. Nfl. Those guys are out there trying to feed their family and I want to feed mine and my university too. So, as a result, I'm not going to watch them go make money, when I could be doing that for myself and reaching our goals and supporting Ashley and Valeria. Now you know and hopefully everyone else that's associated with Crossroad. So it was just being very clear on what I wanted up front and sticking to it.

Kristin::

Absolutely, pat. You said something that is a mic drop moment. You said if you're not clear on your time, your potential will be wasted. I mean, that is just a Absolutely Brilliant, brilliant statement. And from your story, you were not afraid to invest in your practice early on. How did you find the courage to grow your team? And you continue growing your team. I know we talk and you're like, hey, I got this new person and they're getting ready to start and you're continuing to grow your team. How do you find that courage?

Padric::

I would say the courage comes again from clarity. I'm very thankful for my dad. He, when I was coming into you know this profession. I had a very light changing conversation with him in a brief moment. That I think is powerful for everyone who was in financial services or any entrepreneurial role to hear. And I remember coming home, going to my parents' house, and I remember sitting on the couch was like man, you know, I'm about to enter into a space where, you know, I got to do this thing called prospect. He said prospected. I said yeah, you know I do surveys, different names. He says no, no, no, no. I don't want to ever hear you say that again. He says let me ask this question. He said you want to be a physician, right? I said yes, sir. He says you want to own your own practice, right? I said yes, sir. He says so what? You thought you was going to wake up and have a book of business. You thought you was going to have patients already. He says, son, listen, when I got started, my first patient was an introduction from your grandmother. And then I had to be good enough and get out and be active enough in the community, shake hands, get to know people and do good enough work to where now that prospecting, as you called it, led to the life you know from your mother and I to provide for you, your sister and your brother. He says so. Really that's just attraction and client building. It was a massive shift. And then I said OK. Ok, I said, man, you know, I'm stepping into this space. That's like a 100% commission, and I say that because I think a lot of times when you know directors of selection even bring, let's say, into financial services, you know talent and other careers, when you miscommunicate what you do, you get the right results that aren't online. So I said this because that's what I heard. I said I'm 100% commission. He says commission. He said what's the commission? He says don't even let that ever come out of your mouth. He says let me ask you this question. You know, when I drill in someone's mouth, I get paid. Do they call it a commission? I was like no, he says it's called revenue. He says and you deserve to get paid for your time. I said I provide a point of sale service. Now I should get paid for it because I studied and worked hard to provide the service. He says so all you're doing is generating revenue. He says what I really want you to focus on is revenue producing activities. You're generating revenue. And that was a mindset shift because I realized in that moment, as my MD was really trying to expose me to, I am literally launching my firm and this is my baby, and I always wanted to own a medical practice. And now, in the space of finance, I was really seeing, through research, I can build something that a medical practice could never touch one day. And so it really became to me this golden opportunity that, hey, the same energy I was going to commit to years of four years and additional four years of residency and all these years of training, become a surgeon. I wanted to be. I can commit that same time and do it without debt. I didn't need a financial startup. It was a sweat equity startup. It was powerful to see that. And I don't think people really realized that when it comes to various contract roles, they don't realize what they are blessed with. And here's the split difference between a lot of professionals and I would say even individuals in the financial services industry that I'm a part of and that is see an attorney, a pharmacist, a physician, a dentist to become a professional. Most of their parents didn't pay for it, had to take student loans. So it makes them, for those four to three years, really hone in because they don't want to mess up their financial investment, whereas in the financial services industries there's not that large lump sum payment. Too many people do not respect the start of their career and they expect to just be a professional. So they wonder why, when they get in front of high end professionals, no one wants to meet with them. They have not yet even become a professional themselves. So how dare you want to get in front of a market or a space that you don't even exude or represent yourself. And so I would say to anyone listening to the podcast one thing to take from this would simply become that which you want to serve and you will attract those individuals and I promise you you'd serve them at a very high level. When I speak business owners, doctors they listen and they trust it because they can hear my voice, the years of sacrifice. The same way I can hear what I'm in a doctor. I know a very confident doctor when I hear one, and if they don't sound too confident, I'm like, hey, check, I need somebody else. So it's the same exact in our field. We got to become that which we want to attract.

Kristin::

Love that there are so many nuggets there. But as you're talking about confidence, it reminds me of when you and I first met and your managing partner had. Text connected us and I saw you at a social event and I thought I'm going to go up and introduce myself and I introduced myself as your new coach.

Padric::

You did, you did. Here we are.

Kristin::

Here we are. We had a way for timing to work out, but I love that you point out that you have to respect the business that you're starting and become a professional and that's going to help get you into higher markets and being able to interact with other professionals. And we have to go back and we have to talk about prospecting a little bit and business development, because this, patrick, is, without a doubt, one of the most difficult elements of growing a business for any business owner.

Padric::

I talk to Anybody, and what do we want to?

Kristin::

call it Prospecting referrals, getting introductions, business development. At the end of the day, if we're going to be in business, we need clients that we can serve. What Absolutely what worked really well for you in order to get introduced to potential clients? What are some of the best tips that have worked well for you?

Padric::

I think the major tip I can drop and say is this one word is brand. Brand is everything and I can say, you know, I'm very thankful that I kept a clean face throughout my working career and playing career, Because now, as I went to launch a business, I think everyone saw how hard I worked to get where I got in the sports world and maintaining you know medicine, so that created a lot of trust as I started to build out that initial you know marketplace. That said, it was still questions around for people who knew me. A man here was this guy who was supposed who was the heralded football star. I was supposed to go to med school, Like that was the script that was written. So I had to really retell my story and reintroduce myself and so, as a result, I had to reintroduce my brand, and so what I would say is what worked very well for me is on social media, for example, we're just sharing Michael Jordan. I never bragged on my journey, I just share my journey and invited people to come along who witnessed that journey and part of that brand. I think people fail to realize the power of association. It's kind of like Michael Jordan. When I'm coaching reps, I call it a Michael Jordan effect. It's like imagine if you knew Michael Jordan and you told you know me or Chris at Berg. Hey, listen, Michael Jordan is going to be at my house next Thursday at 3pm, Then you can make it, hey yeah, I won't be there. Especially, Michael Jordan says he's going to teach us how to build a billion dollar business. I'm going to be there. And so what I saw with some of the business owners I was connected to and I could contract their services, they were doing some very special things themselves and doing special things with their clients that I wasn't seeing in my communities and people that I knew. So, as a result, you know, I would, you know, put them up on things like my social media and show the world who I was connected to, Let them see how grateful I was for the investment that they were making in me and teaching me about well, so I can take this back and translate it, you know, to the people that I wanted to serve, and what they ended up doing was to shift it, my brand. Naturally, over time, it made people see that I was connected to individuals who could solve their problems. You know, I was starting fresh out and learning to solve them myself and being honest about that and then I think a major shift happened. You know, not everybody will have access to this, but I think it's powerful again, just to share your journey. In May of 2018, I started in my business. March of 2018, I actually got an offer to really go join the New York Jets and you know I was there. The question I asked was hey, can I still run my practice? What was powerful for me was when I went up there. I just really wanted to go up there just to, hey, see the NFL facility one more time, but I knew where I wanted to go and I kind of wanted to put the pressure on people around me to get me into office, and that got me into office very fast. So shout out whoever's watching this, they'll know who they are. They got me into office very fast because no one wanted me to leave, given the start I had, and so, as a result, I just leverage. I just wanted to see the NFL facility one more time, and so I actually, because I still run my practice. I don't know if it's going to work, so I'm good, that's fine, because I just wanted to be inside a facility one more time and I knew in that moment I didn't want to be there, and so that was very freeing for me to know that I walked away from the game versus being forced to walk away, and I shared that, and when people saw that, I turned down that, took pictures while I was up there and I shared that. But I turned down what they thought was my dream to see my new dream and passion come into fruition. It let people know I was so serious about this work I was doing and from there that started leading again to people reaching out. We've served them at a high level and just continuously continuously kind of almost not asking but demanding who we should serve. I think that's another shift after I go from branding, and branding is to go from asking to more so demanding and not demanding in like a pushy way, but demanding in a way that you're telling somebody that, hey, I know someone's not in front of me. I feel bad for where they might end up, and so instead of me asking you, hey, who should I be talking to? You know, I break down the problems that we saw and now let them know who we spend time with and typically serve, which are oftentimes markets above where a lot of people may be and then I'd say, hey, tell me, you know two to three individuals you know that would love to sit down in front of me and hear some of the wonderful things that we're doing to serve people so they can walk away with a piece of mind. It's such a shift when you go from asking for a name which now someone looks like a favor to you as a business, whereas you let them know the specific problems you saw and now telling them, hey, who should be talking to us? Because now they're actually doing that person a favor, versus doing you a favor, because as a business all we want to do is serve. But to all the new reposition, our value prop, is needing a favor when really we're out there doing the favor if we're actually true to our service and what we do.

Kristin::

Wow, a massive mindset shift around prospecting and I know so many individuals don't want to ask for those referrals because they don't want to feel like the client is doing a favor. So I appreciate how you reframed that for everyone and the importance of breaking down the problems and that way we're doing someone a favor when they're meeting with us.

Padric::

Absolutely.

Kristin::

In that I'm hearing this throughout our whole conversation. You've been having all these reframes and mindset shifts and I'm curious what do you do to keep your mindset strong? Because I know not every day is fantastic, right, there are things that come your way disappointments, adversity so what do you do to keep your mindset so strong?

Padric::

Yeah, I would say it's really the core of thinking about being a goal achiever. Really, it's a scene to a time that you're not in yet, and so you ask what I do to keep my mind set strong. I would say it's biblical in terms for me, but it's really written a lot of texts and people may call it the law of attraction and I don't think when we say those kind of things, like to the power of vision, we realize what it would really mean. And so since what I think on, I get, it means I should be very intentional about what I think on, because the moment I stop thinking that way, then getting out of a situation, I may get in a messier situation because now I'm thinking on the mess. And so truthfully, just to define, not away from a religion but from my faith, the definition of faith is defined as the substance of things hoped for, the evidence of things not seen. Now people teach that as like a belief in God, but otherwise it would read that but it doesn't. It says simply the substance of what you hope for, the evidence of what you can't see. What I have learned through many studies I read a lot that substance of what you hope for is just what you think on, and then the evidence of what you can't see is just your feelings. What do you feel? It's kind of like having a family member who cooks real good. Maybe they got a good dessert that you love. I can say that food in your mouth might water. You're not seeing it, but you can feel it based off you having experienced it. And once you learn to experience a moment before it happened, you can walk in that moment. And that's all that faith meant, even in that scripture was how to experience the moment you haven't even felt yet and walk in it because you can think on it. And one of the greatest mindset shifts I think we can all embrace that I've studied from, like the work of Dr Dyspenzit has brought me back to scripture is to go from, you know, thinking how we feel to feeling how we think. Faith allows us to go to feel how we think, because now I can think out of a situation, because if I think on a mess I'm always get the mess.

Kristin::

If.

Padric::

I think on a stroke stress. I'm always get the stress, but if I can think on a time where I'm already past it and feel that, it allows me to have that energy and a confidence that I need to attack the moment. So, as a result, I'm always constantly in my mind, reshaping it, framing it, seeing things differently, and it's like any muscle. What I've learned is that first it was pretty, you know, hard to do and things would happen and I'll be very vulnerable. And in our early stages of my career I had a very limited thinking mindset in the sense that the higher I went up I felt I would fall. And that was because, you know, going back, you know my time at Stanford, I decided to transfer away just because of, you know, a disagreement with a coach. I didn't want to play for him anymore. I won't say any names. God bless him. But I kind of created this narrative in my head that I leave the promise links. I left some of my friends there, but I got some better promised land of fam you. Then I got to the NFL and I got cut. It's like the narrative came back again and I let it live in me too long. So when I was growing and I went higher, all I could then see was a bigger fall. So one of the shifts that I made roughly two years ago, as I started understanding what faith was, was to stop thinking on the fall so much, to forgive myself for thinking on it and, in grace, accept that I did and move on. And now from there it was to think on what I want feel what I want feel who I want to become. And I can say, slowly but surely, every day I've been just evolving into that person. So it's really just a constant deep reflection in self. I think we all are honest with ourselves. We are our biggest enemy, we are our biggest detriment. In the moment we can go from an external focus to an internal focus and grace. We can accomplish anything.

Kristin::

Absolutely. Yeah, your mindset. I love it's the Henry Ford quote. Whether you think you can or you think you can't, you're right, you're right. Our mindset dictates and determines everything. And as you talk about experiencing a moment before it happens, it takes me back to when I used to be a runner and I used to run marathons. And you know, you're out there for those grueling 16, 18 mile training runs. I just picture myself crossing that finish line and then you get to that moment in the actual race and you're like wait a minute, I've been here before.

Padric::

I've been here before.

Kristin::

I've been here before and I know how to move through it.

Padric::

And so just to piggyback on that right, imagine taking it and isolating it, because what I realized in sports, I did it in college, I did it in high school. I would see myself making the plate and I always made it. And when I ended up having the gots in and fell on a bigger stage, I started worrying about everything around me and I shifted my focus. I just didn't know what I did when I was 21 and 22. But now, as a man, I can reflect back and I know where my focus shifted, and so that's one of the things I'm thankful for. And just studying and reading and seeing, I was like man. I used to do that, and I don't used to listen to all the Hall of Fame speeches. They all said I saw myself on the stage before I was here. I saw myself making the plate. Well, hey, now I see this firm, I feel this firm, and now I just live it out and things have just been evolving along the way.

Kristin::

Well, let's talk about how you're growing this firm, and I know one of the things you're focused on right now is 10X growth. What is 10X growth and what are you doing to 10X your growth right now?

Padric::

Yeah, I think so often we get caught up on 2X, and that is going through every metric and every system and every process. An approach like that really leads to just maybe a doubling in growth. And so this comes from the work of Sullivan, who was a very great business strategist, wrote who, not how, and also one of his works is 10X is easier than 2X, and it's true. I've seen it in my own career. I've seen so many people focus on small, incremental growth, but you can double down on really one thing you can have greater growth, and so this concept actually is a financial and economic concept too. A lot of people think to be wealthy, you need seven streams of income. That's false. It starts with one major focus that you then diversify potentially into seven streams. So I don't think Bill Gates focused on seven companies. He focused on Microsoft, blew it up and then invested in everything else. Warren Buffett has some things along the way, but then it was Berkshire. While he owned multiple companies, his focus was the growth of Berkshire. So it really becomes mastering your one thing, such as Jeff Bezos with Amazon. He mastered distribution through Amazon and now he owns distribution in everything. So the true saying in finance is concentration builds wealth, diversification preserves it. So if you really want 10X growth, you should concentrate your efforts in one focus and then now take those returns when you're out of it and diversify it. So that is truly my focus this year is to concentrate on one specific area, see the growth that we're looking to have and then now, come December, january, we'll reinvest that revenue, build out this infrastructure, bringing the players we need to stabilize again, and then do it all over again.

Kristin::

I think as business owners, it can be very tempting to see all the different ways you can build a business and I know I get caught up in all the noise on social media and, oh, I should be doing this and why don't I do it this way? And that is another shift in thinking. It's master your one thing, double down, have great growth in that area and then worry about diversifying.

Padric::

That is it. I think the first thing I'll focus on as a business owner being in the space where I can contract out labor was to be a masterful introducer. I focused on introductions, becoming a better introducer than anyone else. From there, it was really working on my ability to just attract and speak to the markets and places I wanted to be in, and then from there, it became really doubling down on how to communicate what we do, to create clarity around that, and so a lot of people even think about the educational side as being, hey, just growth of specialty. But really I've always looked at my education as just a way to more clearly explain what I do, because, since I'm always thinking through these different concepts, I would always practice those concepts as I would explain it to a prospective client. So now, since I was doing it while I was studying, I was just really mastering how do I explain what we do. So by really doubling down on the language side, it really led to a lot of the growth we've seen. And so now the thing for me this year, like I said, the one thing that I'm focused on is really being very intentional on the people we see and who we see, and just really concentrating on everything to focus there and with some of the industries, companies and people we serve. To multiply that would easily lead to 10X growth and even a 20. So, yeah, it's definitely concentrating on that one thing and focusing on it.

Kristin::

Well, I can't wait to be along for that journey. When you're at that 20X growth, let's go.

Padric::

Let's go. Let's go, the infrastructure is built. Let's go.

Kristin::

Patrick, this has been such a phenomenal conversation. I love how you took us on your journey of going from the NFL to founding Crossroad Capital Partners. You shared so much of how you thought about your practice early on was how do I create leverage and be a masterful introducer? That bought you that time to focus on your craft, and you've been so diligent about studying and obtaining designations and pursuing your education so you can truly serve your clients, and that servant mentality has come out through so much of our conversation today. It's all about serving and giving back, and that is a big part of your vision too to give back to your university. And I talk a lot about the four characteristics of goal achievers clarity, confidence, courage and consistency and you hinted about the importance of clarity. So many times like that vision, and if we're not clear, we're wasting our time and wasting our potential. So I am delighted with everything that you shared today.

Padric::

Thank you so much. It was an honor and a pleasure, my friend. Thank you so much.

Kristin::

Well, Patrick, if our listeners want to learn more about the work that you do, where can they find you?

Padric::

Yeah, I would say website contact is there. Crossroadcapitalpartnerscom. Social media, I would say Instagram be a great place to connect and go from there. Instagram is where I'm probably most active. It's my first name P-A-D-R-I-C. Underscore beast. Patrick underscore beast had this as I played football. Why change it now? So, yeah, that'd be a great place to find. Maybe shoot a DM and we can connect and go from there.

Kristin::

Fantastic. Well, thank you again for your time today.

Padric::

Thank you so much for having me. I appreciate you.

Kristin::

With that, goal achievers, keep celebrating your weekly wins, noting your lessons learned and identify your priorities for next week so you can consistently pursue progress in the direction of your goals. Hey goal achiever, congrats on investing time in your growth and finishing another episode. If you are left craving more goal achieving and business growing wisdom, visit my website, KristenBerkecom, and check out the resources page. Here you will find my popular breakout plan, which has helped hundreds plan, prioritize and progress towards their goals. Vision prompts to help you draft your vision and a mid-year goal check-in to help you reconnect and reignite your passion for your goals. Together, let's close the gap between the goals you set and the goals you achieve.

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About the Podcast

Elite Achievement
Demystifying the goal achievement process
The Elite Achievement Podcast is for service-based business owners who love to achieve goals. Join host Kristin Burke, who brings over a decade of coaching experience to the show, as she shares proven ideas and inspiration to help you maximize your potential and achieve your definitions of success. You'll hear a mix of solo episodes straight from Kristin as well as guest interviews with experts who de-mystify the goal achievement process. If you are ready to get out of your own way, establish the habits that lead to success, and implement ideas to achieve your dream business, subscribe and tune in every two weeks for new episodes.