Episode 40

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Published on:

2nd Dec 2021

Finding Your Authentic Brand Messaging with Kathy Young

On this episode of Elite Achievement, Kristin introduces us to Kathy Young, the founder of 

Rekindle Communications - a copywriting studio that breathes life into your message one word 

at a time. Kathy brings her 2+ years of marketing agency experience to ambitious yet 

hustle-averse creatives who value connections as much as they do conversions.  

Kathy shares her expertise on different topics from branding to authenticity and much more. 

Episode Highlights: 

04:19 My mission is to help really thoughtful entrepreneurs grow their business through 

connection, using words and through copywriting and brand messaging.  

07:47 I just feel a lot more excited to show up for work and the work that I'm doing. I'm excited to 

learn about my craft now. 

09:20 I think now, people are starting to understand that social media is about connection at the 

end of the day. 

11:30 When it comes to finding that balance between both, it has to really start with knowing 

what you want to talk about and then also knowing what your audience needs. 

13:40 I think I've come to a point in my copywriting where I can take the stance that you need a 

brand message to be impactful, period, in some type of way, shape or form. 

20:00 A lot of times we're investing in people because of their values and because we align with 

them. 

26:52 I think the biggest thing with a lead magnet is you just want to make sure that you are 

giving them a really quick win. You don't want to give them everything under the sun because 

then they'll feel overwhelmed.  

27:40 I'm really excited about growing my influence and working with more business owners. 

 

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About the Podcast

Elite Achievement
A leadership and execution podcast for financial advisors and firm leaders
Elite Achievement with Kristin Burke

You’re a financial advisor. Your calendar is booked with back-to-back client meetings. You have a vision to grow your firm. You’re not sure if you have the right team in place. You’re holding on to work you know you should be delegating. You want to spend more time doing complex planning and working with your best clients, but you’re still trying to deliver for every client in your book.

At the end of the day, you’re still the one driving the revenue.

Or…

You’re leading a team of financial advisors or a firm. You’re responsible for growth, but don’t produce the results yourself. They come through the people you recruit, develop, and retain. And many of them aren’t traditional employees, which means you’re leading as much through influence as you are through expectations and accountability.

Your calendar is full, but your time doesn’t always feel well spent. You start the day with a plan, and it quickly shifts as people come to you with questions, challenges, and decisions that need your input.

You’re constantly balancing competing priorities. Attracting and bringing in new talent. Launching and developing new financial advisors. Supporting career advisors as they continue to grow. Having difficult conversations when someone isn’t performing. Protecting the culture and keeping everyone aligned to the vision.

At the end of the day, you’re still accountable for the results.

Different roles. Same challenges.

How do you create clarity around your vision and get others aligned to it?

How do you focus on the right priorities when everything feels important?

How do you develop people and hold a high standard of performance?

How do you lead effectively while still driving results?

This is the work of Elite Achievement.

A leadership and execution podcast for financial advisors and firm leaders who are building and scaling a firm and being challenged to lead at a higher level as success becomes less about your individual effort and more about how you lead.

Kristin Burke brings over 20 years of industry experience and works closely with financial advisors and firm leaders as they build firms, develop people, and navigate the challenges that come with growth.

Elite Achievement is about setting a bold vision, executing consistently, and becoming the kind of leader capable of building a legacy.