Finding Your Authentic Brand Messaging with Kathy Young
On this episode of Elite Achievement, Kristin introduces us to Kathy Young, the founder of
Rekindle Communications - a copywriting studio that breathes life into your message one word
at a time. Kathy brings her 2+ years of marketing agency experience to ambitious yet
hustle-averse creatives who value connections as much as they do conversions.
Kathy shares her expertise on different topics from branding to authenticity and much more.
Episode Highlights:
04:19 My mission is to help really thoughtful entrepreneurs grow their business through
connection, using words and through copywriting and brand messaging.
07:47 I just feel a lot more excited to show up for work and the work that I'm doing. I'm excited to
learn about my craft now.
09:20 I think now, people are starting to understand that social media is about connection at the
end of the day.
11:30 When it comes to finding that balance between both, it has to really start with knowing
what you want to talk about and then also knowing what your audience needs.
13:40 I think I've come to a point in my copywriting where I can take the stance that you need a
brand message to be impactful, period, in some type of way, shape or form.
20:00 A lot of times we're investing in people because of their values and because we align with
them.
26:52 I think the biggest thing with a lead magnet is you just want to make sure that you are
giving them a really quick win. You don't want to give them everything under the sun because
then they'll feel overwhelmed.
27:40 I'm really excited about growing my influence and working with more business owners.
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