Episode 37

full
Published on:

21st Oct 2021

Starting from Scratch and Building Your Business with Melanie Hurley

On this episode of Elite Achievement, Kristin introduces Melanie Hurley who started her company based on her desire to create a product that could make a difference, help others and ease her mind while painting her daughters’ nails. Melanie founded Piggy Paint in 2008 on her quest for a safer nail polish alternative for her kids. She has since become a serial entrepreneur and launched two other companies - Sophi Nail Polish and Rock the Locks. 

In this episode, Melanie shares her journey as a “mompreneur,” giving us insights on the challenges she faced, the success of her companies and much more.

Episode Highlights

2:42 I think the hardest thing was just trying to figure out how to do everything by myself. 

4:19 In the beginning, I think the motivation for the company was that we put everything we had into it. 

4:51 I’m kind of an “all in” person so when I’m passionate about things, I just go for it. 

9:11 You have to have thick skin, be passionate and eventually you’re going to get a yes. 

12:55 I think that our biggest mistakes are what brought us to this point of success.

17:19 Another piece of it is the “why.” For me, I’m not just passionate about selling the product, I’m passionate about our products. 

Resources

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Connect with Melanie Hurley 

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About the Podcast

Elite Achievement
Demystifying the goal achievement process
The Elite Achievement Podcast is for service-based business owners who love to achieve goals. Join host Kristin Burke, who brings over a decade of coaching experience to the show, as she shares proven ideas and inspiration to help you maximize your potential and achieve your definitions of success. You'll hear a mix of solo episodes straight from Kristin as well as guest interviews with experts who de-mystify the goal achievement process. If you are ready to get out of your own way, establish the habits that lead to success, and implement ideas to achieve your dream business, subscribe and tune in every two weeks for new episodes.