Episode 22

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Published on:

15th Apr 2021

Move the Needle with Tu-Hien Le

On this episode Kristin talks about growing a business with Tu-Hien Le, Founder and CEO of BeauGen. Tu-Hien Le launched her business from her dining room and has grown it into a seven-figure e-commerce business in only five years. Tu-Hien attributes her success to consistency, focusing on progress, surrounding herself with like-minded people and eliminating stuff that does not move the needle.  

Episode Highlights

03:40 – There was a problem that could and needed to be solved. We had to invent the solution. And we ended up creating over 40 prototypes, testing different shapes, materials.

08:04 – Three years of being consistent, writing those emails, showing up, building this momentum, and all of a sudden it starts to keep going, attraction is happening, and people are seeing you, sale’s increasing. That’s when I started to build the team to support the demand that was coming in.

09:19 – I focus on progress (because perfection is the killer of progress), I do a lot of mindset work and I surround myself with people who are similar in thinking.

17:00 – My focus is the value that I can add to my clients and my customers.  It’s not about me, it’s about the value that I can add.

19:19 – If you do not have clarity on why you’re doing what you’re doing and who your customers are, the marketing, the sales, the scales do not really matter. 

34:15 – Mom Boss Method helps ambitious moms to grow business.

Resources

Connect with Kristin @meetkristinburke on Instagram and on her website kristinburke.com

Tu-Hien Le on LinkedIn:

https://www.linkedin.com/in/tuhienle

Tu-Hien Le’s website:

https://www.beaugen.com/

Tu-Hien Le on Instagram:

https://www.instagram.com/tuhien.le/

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About the Podcast

Elite Achievement
A leadership and execution podcast for financial advisors and firm leaders
Elite Achievement with Kristin Burke

You’re a financial advisor. Your calendar is booked with back-to-back client meetings. You have a vision to grow your firm. You’re not sure if you have the right team in place. You’re holding on to work you know you should be delegating. You want to spend more time doing complex planning and working with your best clients, but you’re still trying to deliver for every client in your book.

At the end of the day, you’re still the one driving the revenue.

Or…

You’re leading a team of financial advisors or a firm. You’re responsible for growth, but don’t produce the results yourself. They come through the people you recruit, develop, and retain. And many of them aren’t traditional employees, which means you’re leading as much through influence as you are through expectations and accountability.

Your calendar is full, but your time doesn’t always feel well spent. You start the day with a plan, and it quickly shifts as people come to you with questions, challenges, and decisions that need your input.

You’re constantly balancing competing priorities. Attracting and bringing in new talent. Launching and developing new financial advisors. Supporting career advisors as they continue to grow. Having difficult conversations when someone isn’t performing. Protecting the culture and keeping everyone aligned to the vision.

At the end of the day, you’re still accountable for the results.

Different roles. Same challenges.

How do you create clarity around your vision and get others aligned to it?

How do you focus on the right priorities when everything feels important?

How do you develop people and hold a high standard of performance?

How do you lead effectively while still driving results?

This is the work of Elite Achievement.

A leadership and execution podcast for financial advisors and firm leaders who are building and scaling a firm and being challenged to lead at a higher level as success becomes less about your individual effort and more about how you lead.

Kristin Burke brings over 20 years of industry experience and works closely with financial advisors and firm leaders as they build firms, develop people, and navigate the challenges that come with growth.

Elite Achievement is about setting a bold vision, executing consistently, and becoming the kind of leader capable of building a legacy.